It may be hard to believe, but filming has just begun on Afghanistan's version of “America's Next Top Model,” with four girls strutting (timidly) down the runway in a bid to be crowned the first Afghan supermodel. The models first wore the country's traditional brightly-colored baggy pants and loose shawls, then changed into jeans, sandals, and lightweight tops. While hardly provocative by Western standards, to most Afghanis, who follow strict Sharia law, the outfits – and indeed the whole operation – is tantamount to heresy.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)