Australia Fashion Week goes trans-seasonal due to “climate change”

Australia Fashion Week goes trans-seasonal due to “climate change”
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Dan Pinch
  • 11 october 2007

Australia Fashion Week (which finishes today) is now promoting itself as a “trans-seasonal” event as a result of climate change.  The event, held in Sydney, would normally be the autumn/winter edition (the opposite of the recent northern hemisphere weeks) the current edition however concentrates on collections more suitable to a milder climate year round. The move may actually be more about breaking old world fashion week conventions that were never relevent to southern hemisphere events in the first place (and a cunning PR move to cash in on climate change hysteria) however it raises interesting questions. With the fashion industry becoming more global how relevent is it to show seasonal collections fitting the climate of one specific place (London or Paris for example)? And is climate change something the fashion industry really needs to plan for seriously or is this just more eco-hype?

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