BMW Group To Launch Eco Brand?

BMW Group To Launch Eco Brand?
Innovation

The luxury car maker BMW is looking at launching a fourth brand alongside the brands it already owns: Mini, Rolls-Royce and BMW.

Piers Fawkes, PSFK
  • 1 october 2007

The Independent reports that the luxury car maker BMW is looking at launching a fourth brand alongside the brands it already owns: Mini, Rolls-Royce and BMW. The paper says:

The new brand will spearhead BMW’s attempt to boost growth following criticism that it is too focused on luxury gas-guzzlers. A spokesman said: “We are looking at what a new brand would involve; we are looking at quite different forms of transportation.”

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