We’ve heard of designers having their own blogs, and stores having their own blogs (not to mention flogs), but this is the first we’ve ever heard of a one-off capsule collection getting a blog all to itself. Roberto Cavalli’s collection for H&M doesn’t hit stores till November 8, but if you can’t handle the anticipation, now you can follow all the ongoing developments on its very own blog.

The site is written not by Cavalli himself but by H&M press person Catarina Midby. It’s unabashedly promotional, but also surprisingly entertaining and informative. If you want to get an inside look at how a luxury brand designer crafts a collection for a mass market shop, the blog is a pretty good read. And Ms. Midby’s occasional English mistakes are pretty cute, making her shameless PR ramblings actually kind of endearing:

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