CBS Buys Gossip Blog For $10m

CBS Buys Gossip Blog For $10m
Innovation

CBS has bought the celebrity gossip blog Dotspotter for $10 million. The site is just 10 months old. The site ranks as 334 on the Technorati blog chart.

Piers Fawkes, PSFK
  • 11 october 2007

CBS has bought the celebrity gossip blog Dotspotter for $10 million. The site is just 10 months old. The site ranks as 334 on the Technorati blog chart. Commenting, Rafat Ali says:

The price seems pretty high for a sector which is saturated with more high profile celebrity blogs/sites like TMZ.com, PerezHilton, and others…and, of course, the fact that the site was only launched mid-January this year. But one source close to the situation told us the price is not for the site itself, but the team that has built it…that may also mean there’s a heavy earn-out component, possibly. Would be interesting to see if the site lasts as a standalone brand.

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