Consumerist reports that Target will be following Wal-Mart's lead in offering a generic alternative to expensive birth-control pills – a one month's supply at $9 compared to $30 for a namebrand version – but only in states that don't prohibit it. As TwinCities.com reports:

Laws in Minnesota, Wisconsin and seven other states prevent pharmacies from selling drugs below their true cost. As a result, Wal-Mart will charge more to consumers here for nine of the 24 drugs being added to its generic discount program.In the case of a generic birth control pill called Tri-Sprintec, two Wal-Mart pharmacies in the Twin Cities on Friday were selling a one-month supply for $26.88.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)