Coca Cola: The Recycled Thing

Coca Cola: The Recycled Thing
Advertising
Orli Sharaby
  • 23 october 2007

Advertising Age reported on Friday that Coca Cola is set to roll out a huge new recycling initiative. The plan includes spending $60 million on a new recycling plant, donations to a nonprofit recycling program, and – taking a page from the “I Am Not a Plastic Bag” bag – developing a line of Coca Cola-branded recycled t-shirts made from old Coca Cola bottles:

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