Advertising Age reported on Friday that Coca Cola is set to roll out a huge new recycling initiative. The plan includes spending $60 million on a new recycling plant, donations to a nonprofit recycling program, and – taking a page from the “I Am Not a Plastic Bag” bag – developing a line of Coca Cola-branded recycled t-shirts made from old Coca Cola bottles:

Coke has also decided to use recycled material, known as recycled polyethylene terephthalate, or RPET, in other ways…the marketer is rolling out a line of RPET t-shirts with a recycling motif, like a glass bottle with an arrow swirling around it, with little branding other than a small, red Coca-Cola tab on the bottom of the right seam.

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