Coke Partners With More Innovators: Illy

Coke Partners With More Innovators: Illy
Work

Following their work with Nestle that developed the Enviga calorie-burning drink, Coca-Cola have signed a joint venture with the Illy coffee and cafe group to develop some new products. Basically Illy comes up the product ideas, Coke pumps their distribution system with them.

Piers Fawkes, PSFK
  • 16 october 2007

Following their work with Nestle which developed the Enviga calorie-burning drink, Coca-Cola have signed a joint venture with the Illy coffee and cafe group to develop some new products. Basically Illy comes up the product ideas, Coke pumps their distribution system with them. The press release says:

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