Coca-Cola has opened a research center in Beijing within the China Academy of Chinese Medical Sciences in hopes of developing beverages using Chinese herbal ingredients to add to its line of offerings. The corporation has entered into a long-term collaboration with the academy (the national center for research, health care and education in traditional Chinese medicine) attempting to connect the brand with Chinese medicine's “more holistic view on health,” according to a statement released by Rhona Applebaum, Coke's Chief Scientific and Regulatory Officer, and Hongxin Cao, President of the academy.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in