Deloitte’s New Strategy: What Women Want

Deloitte’s New Strategy: What Women Want
Advertising
Christine Huang
  • 10 october 2007

The Wall Street Journal recently reported on Deloitte‘s latest sales strategy – positive sexism. The new approach is based on the simple idea that women shop differently then men, not just at the shoe store, but when they’re in the market for professional services as well. For example, according to Cathy Benko, a partner at the company that runs the gender-sensitivity program, women shop for services and products through discovery whereas men zero in on what they want and don’t fuss about. Here are some other bits of wisdom from Deloitte’s workshop that the article points out:

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