Europe To Enforce ‘This Car Will Warm World’ Warnings?

Europe To Enforce ‘This Car Will Warm World’ Warnings?
Advertising

The ad industry's response is that it's more important that we keep advertising in the same way and therefore keep the ad and media industries alive than we keep the planet cooler and therefore the rest of us alive...

Piers Fawkes, PSFK
  • 29 october 2007

The New York Times has an article that reports that the EU has proposed that car advertisements in Europe carry “tobacco-style” labels, warning of the environmental impact the car causes. Up to 20 percent of the space or time would have to be set aside for information on a car’s fuel consumption and carbon dioxide emissions. The NYT reports that the ad industry’s response is that it’s more important that we keep advertising in the same way and therefore keep the ad and media industries alive than we keep the planet cooler and therefore the rest of us alive:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.