Helio Store Still Empty

Helio Store Still Empty
Advertising

A little poke at all those commenters who thought we were full of crap the other day when we suggested that the empty Helio flagship store reflected the disastrous decision to take the current advertising and branding approach - an approach which simply fails to connect with consumers.

Piers Fawkes, PSFK
  • 29 october 2007

A little poke at all those commenters who thought we were full of crap the other day when we suggested that the empty Helio flagship store reflected the disastrous decision to take the current advertising and branding approach – an approach which simply fails to connect with consumers.

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