In Brief

A little poke at all those commenters who thought we were full of crap the other day when we suggested that the empty Helio flagship store reflected the disastrous decision to take the current advertising and branding approach - an approach which simply fails to connect with consumers.

A little poke at all those commenters who thought we were full of crap the other day when we suggested that the empty Helio flagship store reflected the disastrous decision to take the current advertising and branding approach – an approach which simply fails to connect with consumers.

Well, there have been billboards ads by Deutsch LA on Lafayette and West Broadway announcing the store for a while now, and yesterday (Sunday) and today the store remained empty – bar a friend of one of the sales clerks who had stopped by for a chat.

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