Innocent’s Buy One…Get One Tree

Innocent’s Buy One…Get One Tree
Advertising
Jeff Squires
  • 12 october 2007

Innocent drinks has launched nice little initiative where they are vowing to plant a tree in rural India and Africa for every large carton of juice purchased. Each carton contains a unique code which can be registered online. Innocent then uses that money to invest in tree planting schemes with local community groups. Local groups are allowed to choose the seeds of their choice and are encouraged to select trees that will serve a variety of functions and provide both food and income. Over the next ten years, small payments are paid to the groups to ensure they are still properly managing the trees.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.