Innocent drinks has launched nice little initiative where they are vowing to plant a tree in rural India and Africa for every large carton of juice purchased. Each carton contains a unique code which can be registered online. Innocent then uses that money to invest in tree planting schemes with local community groups. Local groups are allowed to choose the seeds of their choice and are encouraged to select trees that will serve a variety of functions and provide both food and income. Over the next ten years, small payments are paid to the groups to ensure they are still properly managing the trees.

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