Of the 6.3 billion people on the planet, 3 billion have cellular connectivity and in another 2 years another billion will have it too. Jan Chipchase spends his days out in the field looking at what people carry in their pockets and why.

Of the 6.3 billion people on the planet, 3 billion have cellular connectivity and in another 2 years another billion will have it too. Jan Chipchase of Nokia spends his days out in the field looking at what people carry in their pockets and why.

In the talk Jan says that if you ask people what the three most important things they carry – the answer is always keys, money and the mobile phone. Why? Survival. For us and our loved ones.

The mobile phone also allows people to transcend space and time. Space through a voice call – and time through sending a message at your convenience and receiving at the recipient’s convenience. This is universal.

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