In addition to now offering free WiFi at all of their UK stores, McDonald's has become the first major retailer to switch to coffee certified by the Rainforest Alliance – increasing the number of cups sold daily by 15%.

From The Guardian:

Chris Wille, chief of sustainable agriculture at Rainforest Alliance, said: “The UK has been at the forefront of global demand for sustainably grown goods and companies large and small are responding by putting sustainability at the heart of their sourcing strategies. These commitments are delivering real benefits to more than a million farm workers and their families as well as the environment on which they depend.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in