Nike+ Supersonic: Run Hard to Play Hard

Nike+ Supersonic: Run Hard to Play Hard
Innovation
Orli Sharaby
  • 9 october 2007

Nike is throwing a party, but tickets are going fast. Or rather, tickets are going to the fastest.

Nike+ Supersonic is an invitation-only race featuring live DJs, athletes, and Nike gear, to take place at a secret London location on November 17. To secure an invitation to this exclusive event, runners must compete in one of four qualifying races (the first is this Friday, Oct. 12). Only the fastest 1,000 will run Nike+ Supersonic, and only 2,000 of their friends will get to join the party. So there are two ways to get in: run fast, or keep fast company.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.