Nintendo To Move Beyond Gaming

Nintendo To Move Beyond Gaming
Advertising
Christine Huang
  • 30 october 2007

According to a recent report in the Wall Street Journal, Nintendo is moving away from gaming and towards products aiming to provide more service-related functions. While Nintendo has not come out with exactly what they will be offering, their new business strategy focuses on more casual gamers and even non-gamers. They did, however, reveal that they will be adding features to their popular DS portable that would be useful in spots like amusement parks and train stations (used with a wireless connection) as well as a “television-programming feature for the Japanese market… to check television listings, run searches by keyword and genre, and highlight each family member’s favorite programs.”

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