Nintendo To Move Beyond Gaming

Nintendo To Move Beyond Gaming
Christine Huang
  • 30 october 2007

According to a recent report in the Wall Street Journal, Nintendo is moving away from gaming and towards products aiming to provide more service-related functions. While Nintendo has not come out with exactly what they will be offering, their new business strategy focuses on more casual gamers and even non-gamers. They did, however, reveal that they will be adding features to their popular DS portable that would be useful in spots like amusement parks and train stations (used with a wireless connection) as well as a “television-programming feature for the Japanese market… to check television listings, run searches by keyword and genre, and highlight each family member’s favorite programs.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.