Yahoo! have crunched the numbers and come up with more information on how influencers operate on the web

Ok, some of this is n-s-sherlock but it’s always good to have some back up data for your next PPT to a client. Here’s some more here:

Because of their intense engagement around sharing information about their passions through digital media, Passionistas are natural brand advocates and 52 percent more likely than typical users to recommend or influence others about brands aligning with them.

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