According to the logic that if people feel strongly attached to a product, they are more likely to take better care of it and less likely to quickly replace it, it can be assumed that extending the psychological life span of a product could be the most sustainable decision a designer makes. During her doctoral research, Ruth Mugge investigated how designers can increase the degree to which people bond with a product, and suggests several design strategies to strengthen the emotional bond between a person and his/her product.

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