It’s no secret that companies design and market products for different geographic, social, and cultural demographics, from marketing to Hispanics to designing for the California skate/punk scene. The latest news comes from Nike, which has now designed a shoe specifically for Native Americans, in “an effort aiming at promoting physical fitness in a population with high obesity rates,” according to the Huffington Post. The Air Native N7 “is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look,” which includes feather and surise/sunset motifs. The sneakers will be sold only to tribal schools and wellness programs, at the wholesale price of $42.80 (Nike anticipates that many organizations will distribute the shoes for free to tribal members).

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