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Radiohead Distances Itself From The Record Industry With New Release

Radiohead Distances Itself From The Record Industry With New Release
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Radiohead's next album In The Rainbow will be available to buy from the site at the price fans want to pay for the album. A form at Radiohead.com lets you put in the price you want -

Piers Fawkes, PSFK
  • 1 october 2007

Radiohead’s next album In The Rainbow will be available to buy from the site at the price fans want to pay for the album. A form at Radiohead.com lets you put in the price you want – ‘It’s Up To You!’ the site says.

Iain Tait comments on his blog:

Some people will try to get it for as cheap as possible – but they’re the people who’d be trying to get it for free when it comes out (or is leaked) anyway… People (like me) who are casually interested in Radiohead (and geeky stuff) might pay a few quid for it.. Radiohead fans will pay proper price for it – or more likely if they’re hardcore fans they’ll go for the discbox.

The discbox sells for $40. The NME suggests that the chart eligibility of In The Rainbow is in doubt but do you think the band cars (and anyone notice how much ‘free’ PR they’re getting from doing this. Smart.)

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