"I’ve long contended that most of the stuff we read about how people are so “confessional” online is a bunch of hooey. MySpace and its ilk aren’t about confessing. They’re about presenting a marketed version of yourself — better looking, smarter, cooler, etc."

This little thought piece by Rob Walker on the lies people put on Facebook reminds us of our theory on Red Coat, Black Coat:

I’ve long contended that most of the stuff we read about how people are so “confessional” online is a bunch of hooey. MySpace and its ilk aren’t about confessing. They’re about presenting a marketed version of yourself — better looking, smarter, cooler, etc.

More: murketing » LieSpace!

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in