In Brief

Having spoken on a panel session at the Applied Green conference Russell Davies has put his thoughts down in a great blog post about how we get consumers green. He suggest that we need to reinventi consumer capitalism and says that it's the responsibility of the Western countries to create a version of consumption that's both completely sustainable and glamorous and attractive enough that the rest of the world will want to adopt it...

Having spoken on a panel session at the Applied Green conference Russell Davies has put his thoughts down in a great blog post about how we get consumers green. He suggest that we need to reinventi consumer capitalism and says that it’s the responsibility of the Western countries to create a version of consumption that’s both completely sustainable and glamorous and attractive enough that the rest of the world will want to adopt it:

Can we use our powers for good rather than evil? Can we encourage and direct desire in a way that satisfies people’s desire to consume (and therefore allows businesses to charge them money for something and keep the wheels of capitalism turning) without creating endless torrents of new stuff.

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