If you’ve ever tried to research a specialty product online, odds are you’ve gotten a headache sooner than any useful information. User reviews are written by the begrudged and the brand zealot—if you can find them. This is exactly what Aaron Mann encountered when he was in the markets for a new mountain bike. His experience led him to create Relevant Mind, a collaborative product research tool just launched at Demo (see the presentation).

The product mines blogs, wikis, social networks, forums, podcasts, and social networks to gather data. Organized into niche verticals, it compiles these online conversations about products alongside information on where to buy them. From their release:

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