Readers in the US may have noticed a concerted effort by the dodgy-titled 'Americans for Balanced Energy Choices' to persuade us that coal is actually our future and it would be very unpatriotic to think otherwise.

Readers in the US may have noticed a concerted effort by the dodgy-titled ‘Americans for Balanced Energy Choices‘ to persuade us that coal is actually our future and it would be very unpatriotic to think otherwise. The TV ad was can be seen here – and were created by Saint Louis ad agency Waylon. Treehugger rips into the ads:

The full page ad in the New York Times placed by “Americans for Balanced Energy Choices” says “Our commitment goes beyond clean.”

Then they say “Through a $50 Billion investment in new clean coal technologies, today’s coal based generating fleet is already 70% cleaner based on regulated emissions per unit of energy produced.” It’s probably true; coal plants are a lot more efficient and cleaner than they were in the seventies, when trees were dying and lakes were turning to vinegar.

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