Not long ago, we reported on Google’s new user-controlled ad format for videos that “allow users to be able to accept and choose what type of advertising they engage in” – the kind that pop up for about ten seconds over the bottom portion of the video but give the viewer the option of either closing the ad after it pops up, or clicking through to the ad’s destination.

Well, it seems everybody’s favorite news vlog, Rocketboom, has introduced the same type advertising on their daily program. But, Rocketboom took it one step further by actually thanking their sponsor (Comedy Central) while the ad was displayed.

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