With his new book and ever-present web projects, we thought we'd go back and talk to author and marketing-guru Seth Godin and see what's going on and why we all need to stop twiddling.

With his new book and ever-present web projects, we thought we'd go back and talk to author and marketing-guru Seth Godin and see what's going on and why we all need to stop twiddling.

PSFK: So, since we last spoke, what have you been up to recently?

Squidoo is now breaking traffic records weekly, which is frightening but fun. We just hit 250,000 unique pages of content.

My new book, Meatball Sundae, is out in late December. I argue that we are in the middle of nothing less than a new industrial revolution, and it's a huge mistake to just twiddle with marketing tactics.

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