Site Visit: Sky 360
Delta Airlines joined the growing list of retailers experimenting with pop up store concepts with this weeks opening of Sky 360 in midtown Manhattan. The temporary space is intended to function as a lounge, event space, and a representation of Delta’s in-flight experience. The 3,500 square-foot space located at 101 West 57th St. (at the intersection of 6th Avenue) will be open for six weeks only, Oct. 3–Nov. 10.
The interior is divided in several areas. There’s a lounge to the right of the entrance outfitted with white club chairs. A selection of complimentary newspapers and magazines are available. Adjacent to that is the The Midnight Sky Bar. Serving coffee and complimentary Coca-Cola products by day and cocktails by night, including selections from Midnight Sky, the signature cocktail program created exclusively for Delta by nightlife proprietor Rande Gerber.