How do you see your revenue model working for the future? Are you able to support it as a free service?

Yes we are currently a free model but I wouldn’t rule out the fact that we might charge for some services, where the advertising revenue wouldn’t generate enough to subsidize it. We’d love to be a much better version of a directory service. Currently people pay £1 to talk to 118118 or Texperts to get a single answer to a single question in a single location, if we charged 50p and for that you received the full, rich directory data, and you didn’t get one listing you got the closest 400 places sorted around where you are, we think it’s a much better directory service and the way our service is designed we can potentially charge a lot less for it.

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