Location Based Services In Europe: An Interview With Socialight London

Location Based Services In Europe: An Interview With Socialight London
Amanda Gore (PSFK London)
  • 31 october 2007

How do you see your revenue model working for the future? Are you able to support it as a free service?

Yes we are currently a free model but I wouldn’t rule out the fact that we might charge for some services, where the advertising revenue wouldn’t generate enough to subsidize it. We’d love to be a much better version of a directory service. Currently people pay £1 to talk to 118118 or Texperts to get a single answer to a single question in a single location, if we charged 50p and for that you received the full, rich directory data, and you didn’t get one listing you got the closest 400 places sorted around where you are, we think it’s a much better directory service and the way our service is designed we can potentially charge a lot less for it.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.