Finally it's here. We've had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

Finally it's here. We've had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There's some background information on the ad in a previous PSFK post here.

Sony Bravia

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)