Sony Bravia’s New Bunny Ad

Sony Bravia’s New Bunny Ad
Advertising

Finally it's here. We've had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

Piers Fawkes, PSFK
  • 4 october 2007

Finally it’s here. We’ve had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There’s some background information on the ad in a previous PSFK post here.

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