In Brief

Finally it's here. We've had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

Finally it’s here. We’ve had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There’s some background information on the ad in a previous PSFK post here.

Sony Bravia

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in