Study: We Love Robots

Study: We Love Robots
Allison Mooney
  • 4 october 2007

After she saw pictures of people dressing up their Roomba vacuums, Beki Grinter, an associate professor at Georgia Tech’s College of Computing, decided to study the phenomenon. (We found one company, myroombud, that sells pre-made Roomba costumes like Sooshi the Goldfish and Roobit the Frog.) Her new report suggests that we can become emotionally attached to our gadgets and forgive them for not picking up all the dirt on the floor.

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