Trade Places With a Stranger in Wooloo’s “Life Exchange”

Trade Places With a Stranger in Wooloo’s “Life Exchange”
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Christine Huang
  • 24 october 2007

Wooloo Productions, the creative collective behind the “Avant-Dating Project” we reported on in July, are back with another boundary-pushing experiment: “Life Exchange,” a project in which strangers are given the opportunity to truly spend a day (or more) in someone else’s shoes.
The idea was borne from a famous advertisement placed in the Village Voice in 1973 in which author Nancy Weber offered to trade jobs, apartments, and lives with anyone willing to “get out of their skin.” Wooloo has taken Weber’s idea and added a bit of structure (and safety precautions): 10 artists have been hand-picked by Wooloo to “perform the piece” under the guidelines that they all live in or around New York (hotels included) and are willing to give access to all their possessions to a stranger for at least one day.

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