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Vogue Launches in India

Innovation
Orli Sharaby
  • 2 october 2007

Last December PSFK reported on Vogue’s intention of launching an Indian edition sometime in “Fall 2007.” On September 20, those plans became a reality as Vogue India flooded the market with a 50,000-copy print run, more than double that of its nearest competitor, Elle, which publishes 20,000 copies monthly. The double-page fold out cover is graced by Australian supermodel Gemma Ward, flanked by Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, and local supermodels MoniKangana Dutta and Laxmi Menon.

At the helm of Vogue India is Editor-in-Chief Priya Tanna. According to managing editor Alex Kuruvilla, “our Vogue will be nosier and more colourful and more vibrant than the western models,” and will feature Indian designers, models, and celebrities alongside western ones. The South Asian edition of Vogue has a cover price of 100 rupees (about $2.50) and a target circulation of 250,000.

Guardian Unlimited: Vogue thinks big for Indian launch

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