Vogue Launches in India

Vogue Launches in India
Innovation
Orli Sharaby
  • 2 october 2007

Last December PSFK reported on Vogue’s intention of launching an Indian edition sometime in “Fall 2007.” On September 20, those plans became a reality as Vogue India flooded the market with a 50,000-copy print run, more than double that of its nearest competitor, Elle, which publishes 20,000 copies monthly. The double-page fold out cover is graced by Australian supermodel Gemma Ward, flanked by Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, and local supermodels MoniKangana Dutta and Laxmi Menon.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.