Last December PSFK reported on Vogue's intention of launching an Indian edition sometime in “Fall 2007.” On September 20, those plans became a reality as Vogue India flooded the market with a 50,000-copy print run, more than double that of its nearest competitor, Elle, which publishes 20,000 copies monthly. The double-page fold out cover is graced by Australian supermodel Gemma Ward, flanked by Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, and local supermodels MoniKangana Dutta and Laxmi Menon.

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