Before you head to the theater to see Wes Anderson's new film, The Darjeeling Limited, you might want to see the prologue. For that, you would have had to go to the New York Film Festival last Friday (crap, we knew we should have posted about this last week…) OR iTunes! Yes, you can download the 13-minute short, Hotel Chevalier, which features Jason Schwartzman bedding (off camera) a naked (on-camera) Natalie Portman for free.

According to Variety, Anderson thought that Apple was his best bet if he wanted to get the film seen by a wider audience. “It's not the most commercial idea in the world to say, ‘There's another ten minutes you should see, but we're not sure how,'” Anderson said. The video has since gone viral, landing on other video sites like Google and YouTube (especially the nude scene), so even international viewers can enjoy.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in