In the Guardian Arts blog, Stuart Semple argues that we need to explore what happened in the 80s and understand how the environment, AIDs and the Thatcher years still underpin a lot of our cultural ideology today.

In the Guardian Arts blog, the artist Stuart Semple argues that we need to explore what happened in the 80s and understand how the environment, AIDs and the Thatcher years still underpin a lot of our cultural ideology today. He says:

The language of advertising and marketing changed from highlighting the intrinsic value of products to perform their function better than competitors, to associating products with personal empowerment. Rather than washing powders that made our “whites really bright” we got ice creams that made us sexually attractive. Brands were born, and I got bullied because my parents refused to buy me Nikes.

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