We at PSFK have written before about Zopa, the clever UK-based social lending service that enables people to lend and borrow money from each other, completely redefining the traditional banking model. Now, however, the service is about to get even more personal with the launch last night of Zopa Listings.

Currently in Beta, Zopa Listings allows borrowers to make their own specific loan listings, display their own credit information, and invite lenders to bid against their loan requirements. Within this, each Zopa listing can include a very personalised request with photos, and in the near future video, highlighting exactly what the money will be used for. Sections within listing pages include ‘Why I’m borrowing’, ‘Why I’m a safe pair of hands’ and ‘The state of my finances’, and borrowers are rated on a 5-star system displaying their credit score, affordability and stability.

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