23andme.com is a company that was founded by Anne Wojcicki, wife to Google co-founder Sergey Brin. Google having invested about $3.9 m was amongst a bunch of other companies to hold stakes in this venture. 23andme offers a service to analyse a DNA sample in order to find out all about a human's heritage and genetic predestinations such as calculating the likeness to be affected by an illness.

Their website says:

“Your personal journey of genetic discovery starts when 23andMe receives your genetic data from the laboratory and uploads it to a secure database. With your own private login, you can then use our web-based interactive tools to explore your genome. You can discover your origins, learn what the latest genetic findings may mean for you, and connect genetically with friends, family, and others across the globe. (…) Your relationship with 23andMe will be on-going and as interactive as you choose it to be. We'll keep you updated on the latest genetic discoveries, and you can keep checking your account to see what those advances may mean for you. You can also invite more family members to purchase the service and connect with their genetic accounts.”

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