-What are the applications for Actics? How does it get integrated into the company?

The problem with company values is that people might have it on their website and it’s static, or they might have it on their mousemats or on the walls and then have workshops once a year on how to understand them, but it’s not really integrated into the operations of the company. Our software is a widget like a Skype application that each employee can have on their computer so they can, on an ongoing basis, now share their thinking and their values, and share best practise in living these. We do workshops to help our clients to understand the maximisation principle, explaining not to think of your values or ethics as something static, but as a quality around yourself and the company that you can improve on and optimize on.

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