Are Writers’ New Media Demands Of An Industry On The Brink Of Meltdown Pointless?
One of the big sticking points in the writer dispute is that the writers want paying when their work appears in digital media content. The NY Times describes the issues:
The guild said the companies had dug in their heels by, among other things, refusing to grant the unions jurisdiction over most writing directly for new media, and insisting on the right to offer promotional showings of movies and television shows in new media and elsewhere without paying an additional fee.
The companies have also insisted on pegging residuals payments for downloaded movies and shows at the same rate historically used for DVDs and videocassettes — a formula writers have regretted almost since the moment they negotiated it two decades ago. In effect, the sides finally got down to what they were really fighting about: who will get what from the media of the future.