Looking for a fresh approach to their Christmas window displays this year, Louis Vuitton held a competition at top-tier design school Central Saint Martins, challenging students to define what the brand meant to them. The winning design, which will be displayed in the windows of 380 stores worldwide, is a simple but meaningful work by 21-year-old Christopher Lawson and 26-year-old Marcos Villalba.

From Wallpaper:

‘Latitude 48.194 / Longitude 02.286' [is] a masterfully simple creation and a synthesis of the brand's core principles: a three-dimensional topographical map of the area surrounding Asnieres, made from poplar wood, used for the frame of the Louis Vuitton trunks since 1854. Graphic, abstract, poetic and historic, it is proof that creativity is not something acquired through age or experience.

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