Branding From The Inside Out
A couple of weeks ago, while at the Influx Ideas Conference in San Francisco, we sat in on a great presentation by Scott Wyatt, an architect with NBBJ in Seattle. His presentation was about branding from the inside out – how architecture can play a powerful role in shaping both how a brand is perceived by it's consumers and represented by it's employees. He talked about how NBBJ's buildings typically reflect months and months of research examining each brand's unique personalities. They try and find a brand's inner integrity and then build it into the core of the building.