A new venture called Project Better Place aims to create the largest electric car company in the world. The concept is that you'll pay for the electricity, not the car.

Chris Anderson points us to a new venture called Project Better Place which aims to create the largest electric car company in the world. The concept is that you’ll pay for the electricity, not the car. The website says:

Similar to the model of wireless operators and their deployment of cell towers, Project Better Place will deploy a network of charge stations to provide consumers with the ability to keep their electric vehicles (EV) charged and functional at all times. Project Better Place and its partners will also source the electric cars and batteries that will be compatible with the charging network, and will subsidize vehicle costs through leases and credits.

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