To broaden the reach of its online content, the subscriber-only Financial Times has joined Google's ‘First Click Free’ program. FCF allows users to have free access up to 30 stories per month from premium content that would normally be subscriber-only.

To broaden the reach of its online content, the subscriber-only Financial Times has joined Google's ‘First Click Free’ program. FCF allows users to have free access up to 30 stories per month from premium content that would normally be subscriber-only.

An interesting step for content publishers who want to still try to monetize their content – but is free content for all inevitable anyway?

More: FT.com signs up for – Brand Republic Login – Brand Republic

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