For lost drivers without Google on their dashboard, digital directions will soon be available as you fill up the tank. From next month thousands of new gas pumps with inbuilt Google map displays will open across the U.S. offering search categories including local landmarks, hotels, restaurants and hospitals. Once a destination is selected the pump will then print out directions to help the happy motorist on their way.

The aim is to eventually be able to offer specific directions based on an inputted address, however for now all the local results are selected by the gas station's owner- and as this service won't include any ads, that means they wield ultimate power. It will be interesting to see which brands, stores and chains make the grade on a local, personal level- and which are left out.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)