In Japan: Toys for Big Kids

In Japan: Toys for Big Kids
Retail
Christine Huang
  • 5 november 2007

With their country’s birthrate declining and video game industry booming, Japan’s toymakers are taking a new approach to help bolster business – redirecting a bit of their attention from the kiddie market to focus on grown-ups. From R/C helicopters with infrared rays to model Ferraris equipped with turbo acceleration, toy producers like Tomy and Taiyo are putting more thought and money into toys for big kids to be sold at slightly more grown-up prices.

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