There's not much info on this project yet but the video on the holding page of German Make.TV suggests that they're going to offer a service that lets the user create their own Me-TV anytime, anyplace. This idea follows other personal broadcasting services like Justin.TV. The website reads:
make.tv is a production platform for interactive live TV. We make it possible for you to create your own program and to broadcast it live. And all you need is your computer, your internet browser, and a camera – or, at least, a webcam.