More disappointment over at Gap with their work with (RED). They’ve been running window displays with the usual pretty Hollywood people alongside some info for ‘2 Weeks’ – which refers to the equivalent amount of cash you can give an African worker for buying a T-Shirt. Or something like that.

On our first visit to their store on Broadway (ear Astor Place) we found the windows full of (RED) messaging and a large merchandizing unit in the entrance after you went through the door. It wasn’t quite clear what 2 weeks was about but it was in-your-face : we give you that. We’re not too sure why someone’s going to walk around with a T Shirt that says ‘all I gave was 2 weeks help’ but what was more interesting was the heavy use of the display to promote of the GAP Individuals books. Something that’s not part of the (RED) project.

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