New Research Reflects Changing Beliefs in African American Community

New Research Reflects Changing Beliefs in African American Community
Advertising
Poorna Jagannathan
  • 16 november 2007

Although obvious to anyone who is a minority, a new study might be a news flash for some brands that target African Americans.

Pew Research and NPR conducted a study that found 37 percent of African Americans now agree that it is no longer appropriate to think of black people as a single race – a sentiment that’s stronger among young black people, ages 18-29. The split in the black race comes down to a matter of values, according to the poll.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.