menu

New Research Reflects Changing Beliefs in African American Community

Advertising
Poorna Jagannathan
  • 16 november 2007

Although obvious to anyone who is a minority, a new study might be a news flash for some brands that target African Americans.

Pew Research and NPR conducted a study that found 37 percent of African Americans now agree that it is no longer appropriate to think of black people as a single race – a sentiment that’s stronger among young black people, ages 18-29. The split in the black race comes down to a matter of values, according to the poll.

The study also revealed two interesting facts: an overwhelming majority of African Americans think the hip-hop industry is detrimental to black America. And that young black people are the most upset about the way black Americans are portrayed on television and in the movies. I would throw “advertising” in the mix, but that’s just me.

NPR: Redefining What It Means to Be Black in America

+advertising
+culture
+Culture
+Market Research
+retail
+technology
+US
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Related Expert

Joanne McNeil

Sharing Economy, Social Computing, Internet Culture

Automotive Yesterday
Debriefs
PSFK EVENTS
AI Yesterday
Automotive Yesterday
No search results found.