"For many customers in the Whole Foods Market on the Lower East Side last Friday night, just spotting the word “organic” on recycled packaging would have been reason enough to grab a bottle of moisturizer."

This is the opening paragraph by Virginia Sole-Smith in the NY Times today:

For many customers in the Whole Foods Market on the Lower East Side last Friday night, just spotting the word “organic” on recycled packaging would have been reason enough to grab a bottle of moisturizer.

Is that how they really see us? is that how to dismiss the world's most important cultural movement. We beg you to go and check out the article just for the contextual hyperlink under the word ‘spotted'. Says it all really.

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