Nokia And Short Term Green Charity Projects

Nokia And Short Term Green Charity Projects

Reuters reports: By the year 2010, it said it would reduce energy consumption of its GSM and WCDMA base stations to 650 watts and 300 watts respectively, from the current levels of 800 watts and 500 watts.... Ok, ok - this could be seen as cost-cutting wrapped as greenwashing, but there's something in this final comment about not being distracted by appearing to be green and actually just doing green: "There is also the chance to make a profit," Larilahti said adding that it was possible to have a "net positive" impact with greener products.

Piers Fawkes, PSFK
  • 20 november 2007

There’s a nugget in a report that sounds like it’s a little Greenwashing. Nokia Siemens have announced that they’ve realized that they could make money by actually cutting the energy, and therefore the costs, that their transmitter stations use. With new technology and software, fewer base stations would also be needed for the most power-hungry part of a mobile telecom network. Reuters reports:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.